Returning to the science behind successfully communicating ideas, actions, and desired outcomes with effective graphical design:
"A good graphic invites the eye to dart around and to selectively create a visual logic so the act of engaging and looking at the image creates the meaning."
Information designer Tom Wujec talks (six minutes of video) through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?
