Picking up on the moon landing post below, Kennedy’s moon speech is a quintessential example of powerful, impactful executive communications.
It was inspirational for all Americans in a time of Cold War anxiety. It set a new course in US-global international relations as it asserted our intention to win the space race. Most importanly, it motivated the management and technical teams at NASA that were about to undertake the most audacious goal in human history.
