Client awareness of behavioral economics as a part of the marketing analysis toolkit has been a really exciting development for us. It really brings focus and a new vernacular for describing the pros and cons of messaging choices that clients face when confronted with a variety of audiences. From initial primary customer research through product launch, data is key.
But, interpretation brings it all together. Especially in today’s challenging economic environment, even with logic on your side, the right message means the difference between customer lock and moving carrots.
