http://arlingtonmillgroup.com/blog/2009/12/blog-panel-the-biggest-lesson-of-2009/ On communication, persuasion, and perception Thu, 18 Mar 2010 02:27:59 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://arlingtonmillgroup.com/blog/2009/12/blog-panel-the-biggest-lesson-of-2009/comment-page-1/#comment-58 Blog panel part III: Long-term trends « Blinded by Marketing Wed, 06 Jan 2010 00:29:36 +0000 http://arlingtonmillgroup.com/blog/?p=697#comment-58 [...] and Frank Strong.  All four of us are blogging on the same topics on the same day.  My first post was on the biggest lesson of 2009, and my second post on how  I see marketers reacting to that [...] [...] and Frank Strong.  All four of us are blogging on the same topics on the same day.  My first post was on the biggest lesson of 2009, and my second post on how  I see marketers reacting to that [...]

]]> http://arlingtonmillgroup.com/blog/2009/12/blog-panel-the-biggest-lesson-of-2009/comment-page-1/#comment-56 Blog Panel Part II: What’s Ahead in 2010 « Blinded by Marketing Wed, 30 Dec 2009 20:35:43 +0000 http://arlingtonmillgroup.com/blog/?p=697#comment-56 [...] Plan « Blog Panel: The Biggest Lesson of 2009 [...] [...] Plan « Blog Panel: The Biggest Lesson of 2009 [...]

]]> http://arlingtonmillgroup.com/blog/2009/12/blog-panel-the-biggest-lesson-of-2009/comment-page-1/#comment-54 Frank Strong Tue, 29 Dec 2009 20:06:01 +0000 http://arlingtonmillgroup.com/blog/?p=697#comment-54 A very insightful post Krim and I agree to a large degree that marketing has lost control, though not all control.  For example, in an interpersonal sense, people have always formed perceptions on the way you dress, speak and act among other things.  So too will it be with brands.  Up until recently, most perceptions of brands were shaped by what a brand said, either in written form or in visual appearance.  To a lesser degree, brands were judged on how they acted, except in perhaps situations of greater awareness like crisis communication type scenarios.  Now, everything is transparent: customers can see through it all and words will have to match actions. Looking forward to reading your next post! A very insightful post Krim and I agree to a large degree that marketing has lost control, though not all control.  For example, in an interpersonal sense, people have always formed perceptions on the way you dress, speak and act among other things.  So too will it be with brands.  Up until recently, most perceptions of brands were shaped by what a brand said, either in written form or in visual appearance.  To a lesser degree, brands were judged on how they acted, except in perhaps situations of greater awareness like crisis communication type scenarios.  Now, everything is transparent: customers can see through it all and words will have to match actions. Looking forward to reading your next post!

]]> http://arlingtonmillgroup.com/blog/2009/12/blog-panel-the-biggest-lesson-of-2009/comment-page-1/#comment-52 The MoPR Blog » Blog Archive » Back to Basics: The PR Biggest Lesson Learned During a Tumultuous 2009 Tue, 29 Dec 2009 00:39:51 +0000 http://arlingtonmillgroup.com/blog/?p=697#comment-52 [...] Krim Stephenson: http://arlingtonmillgroup.com/blog/2009/12/blog-panel-the-biggest-lesson-of-2009/ [...] [...] Krim Stephenson: http://arlingtonmillgroup.com/blog/2009/12/blog-panel-the-biggest-lesson-of-2009/ [...]

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