I'll be speaking at the Bay Area Executives Meetup this Tuesday, 2/9 in Mountain View. It's a dinner event, registration includes the meal and some fantastic wine. Right after the presentation, there will be a fundraising auction for Haiti, so you'll have the chance to bid on some great items and help a cause that desperately deserves your support.
For more information or to register, go here. The dinner is $20 in advance, $30 at the door. Hope you can make it!
Find Your Social Brand
In this time of change, companies are questioning almost everything about how they find and reach customers. As they shift their marketing plan, budget, and priorities towards social media, however, they often overlook the most critical element of all: the brand itself.
Why are so few companies and brands remarkable? What does it mean to have a truly social brand? Please join us for a compelling discussion of ideas for improving your brand and social media efforts. I'll cover the following:
- The most common branding mistake
- How to adapt your traditional branding for social spaces
- Why so many brands have lost their voice (and how to get it back)
- The 3 attributes of a social brand
- How to create conversations around your brand
- The right way to measure online brand performance.
