Archive for the ‘The AMG Poll’ Category

The AMG Poll: Do you have what it takes to be a… PR DIRECTOR?

Wednesday, September 23rd, 2009

As part of our ongoing efforts to 1) selflessly shine the gentle light of our scholarship upon the marketing community and 2) waste massive amounts of time creating online quizzes, Arlington Mill Group introduces our new quiz series focused on the communications professions. First up: PR DIRECTORS. They’re the seasoned communications professionals who keep corporations on message. Do you have the right stuff for the job?

 

PRESS RELEASES 1. In a press release,what is the maximum number of times you should quote your CEO?





2. Your company is launching a new product. As a seasoned communications expert, you understand the importance of “creating buzz” without setting unreasonable expectations. Complete this sentence, taken from your press announcement:
“The new Schaffen-Wertheimer Velocistream 4000 ___________.”





3. Do you insist on capitalizing the words “The Company” in your release, despite the rules of grammar and punctuation?





COMMUNICATIONS STRATEGY 4. Which of the following do you consider a target audience?





5. Your company has just made a small donation to an environmental group. How do you publicize this?





MANAGING THE PRESS 6. In an article evaluating your company, a journalist concludes:
"Ultimately, we will have to wait and see if this new strategy will succeeed."
How do you score this on your media tracker?





7. When facing a crisis, experienced communications professionals understand that there are certain “power phrases” to use on the press that can “transform the message." Pick the best of these:







Posted in Marketing Communications, The AMG Poll | 4 Comments »