Archive for the ‘Webcasts’ Category

Marketing maturity model

Monday, September 28th, 2009

To evolve your marketing and outreach, start by understanding your current capabilities. In this webcast, Krim and I discuss how to assess your organization using the Marketing Maturity Model.

Posted in Marketing Communications, Methodology, Webcasts | No Comments »

Segmentation for growth

Friday, September 11th, 2009

Segmentation matters… find out why in our new webcast.

 

Methodology: Segmentation for Growth from Patrick Doherty on Vimeo.

Posted in Customer Insight and Analysis, Methodology, Webcasts | No Comments »

Brand transformation

Thursday, August 20th, 2009

A short follow-up to our discussion earlier this week on Branding and Messaging. An example of a successful brand transformation: Banana Republic.

 

Brand Transformation: Banana Republic from Patrick Doherty on Vimeo.

Posted in Branding and Messaging, Webcasts | No Comments »

Branding in the reputation economy

Monday, August 17th, 2009

Branding and Messaging in the Reputation Economy from Patrick Doherty on Vimeo.

Posted in Branding and Messaging, Webcasts | No Comments »